As the author of your story, you get to reframe those self-sabotaging stories so that you can control your narrative and tell new stories that connect people to you and communicate your value, your expertise, your leadership, and your brand promise.

If you have a “what’s in it for them” approach to answering questions like, “why do you want this job?” or “why do you think you’re a right fit for this project?” you aren’t bragging, you’re solving a problem.

Whether you’re interviewing for a new role, or leaning into a promotion—stories induce the listener to feel something, and to make a decision about you with their heads and their hearts.